HOW IT ALL BEGAN

Founded by Waseefa Hutton in 2011, the journey of HSE began with humble beginnings and a little more than a dream, a few sketches, and an ambition to create designs that would allow women to feel confident, stylish, and seen. Waseefa’s story is woven through generations, learning the art of craftsmanship from her grandmother and the spirit of entrepreneurship from her mother, two women who unknowingly shaped the foundation of what would one day become a fashion legacy.

What began as HSE Of Bespoke by WH soon flourished, rooted in resilience, creativity, and an unwavering belief in the power of self-expression. This vision found a home at 44 Stanley, where Hutton opened the HSE Of Bespoke Emporium, a curated space housing a collective of local designers, alongside her own creations. From this thriving creative hub, Waseefa Hutton curated an installation for South African Fashion Week, where HSE Of Bespoke by WH proudly made its debut on the national stage.

As the brand evolved, so did its identity. HSE of Hutton emerged in Cape Town, capturing a new era of bold elegance, South African spirit, and refined self-expression. Today, HUTTON stands as the ultimate expression of modern luxury couture – timeless, fearless, and beautifully unshakable. The journey forward is one of continued craftsmanship, innovation, and devotion. Creating a future where HUTTON remains a symbol of enduring elegance and empowered individuality.